The key trends in the Russian smart phone market in 2019, OEM competition intensified Мобильный телефон 2G GSM

Despite the decline in the global smartphone market, the Russian smartphone market has maintained year-on-year growth in the past few quarters. This makes it a key country for OEMs seeking to develop smartphones Мобильный телефон 2G GSM in Central and Eastern Europe in 2019 and beyond.

Samsung, Huawei and Apple are the three major players, followed by Bright and Quick, Topwelltech OEM GSM phone Мобильный телефон 2G GSM, Nokia HMD and so on. Russian users are spending money on new features and have enough disposable income to buy smartphones.

Although Russia is an emerging smart mobile phone market, different variables will be the determining factor in this market trade, and participants should conduct a thorough PESTEL analysis before taking any action.

In addition to the global smartphone market trends such as 5G, foldable mobile phones, and perforated displays, we have also seen the following trends in the Russian smartphone market:

1. Increased competition: Growth data makes the market look attractive, and many global players have announced Russia as the main focus.

Topwelltech OEM GSM phone Мобильный телефон 2G GSM, Huawei and other Chinese smartphone manufacturers have been paying attention to the market, and the initial expansion momentum is strong.

Yandex is Russia's largest search engine, with a penetration rate of more than 55% in the Russian search engine field. It also has its own payment, music, maps, taxis and food apps. Yandex recently launched a new smartphone, which is expected to break the ecosystem of the Russian smartphone market and compete directly with major players. Yandex has been aggressive in marketing and advertising its mobile phones, and according to its product page, more than 80,000 people have expressed interest in the device in the past two months. If Yandex successfully expands its production scale, it is expected to become one of the top 10 best-selling models in 2019.

2. Application market trends: The Russian application market is the fifth largest application market in the world and is still growing rapidly. Analyzing the application market and understanding market trends is an effective way for OEMs to design and meet the needs of local users and use smartphones.

3. Game phone: The game market in Russia is very large, and smartphone players will launch mobile phones into this market in 2019. Of the total number of apps downloaded from the app market, more than 45% of games are the main driver revenue for the app market. In Europe, Russia ranks first in terms of the number of games downloaded from the app. ASUS has launched ROG phones in Russia and it is expected that other smartphone participants will take advantage of this opportunity.

4. Expenditure behavior: The smart mobile phones consumption behavior of the Russian smartphone market has changed. The price range of $30-90 is the best-selling price range for the second quarter of 2017, down about 8% year-on-year.

The price range of $90-150 has attracted more buyers and has grown by about 9% year-on-year since the third quarter of 2017 and is expected to be the first choice for Russians in the coming months.

5. The relationship between the United States and Russia: A series of recent events (for example, the escalation of the Ukrainian conflict) is not conducive to US-Russia relations. If the relationship between the two countries is further affected, American brands such as Apple may face greater pressure.